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(Role of the) Asset Manager

This article describes the role of the Asset Manager, during the asset creation process.

Written by Bram Timmers

In an iterative creation process that can potentially involve multiple creators, stakeholders, subject matter experts - there's one role that holds a key position: the Asset Manager. The Asset Manager's main responsibility is an organizational one: to ensure the creation and review process keeps moving along, and to obtain the approvals in time for the aspired release date.

This article describes the role in further detail:


1. Importance of the role assignment

When you start a new draft process (either to create a new asset, a new version, or merely to edit an available asset's info), a key first step is to assign the Asset Manager. To do so, look at the top-right corner of your asset page:


'Why is it so important to assign this Asset Manager?'
The Asset Manager is a key role for Cohero to keep informed throughout the asset creation process. (S)he'll typically be the one creating tasks to others - but more importantly: he coordinates the approval process. All notifications in the approval process are sent to the Asset Manager.

2. Asset Manager versus Asset Owner

In the context of an asset, we acknowledge two important roles: Asset Manager, and the Asset Owner. And while in some cases these roles can be assigned to the same person, the responsibilities are quite different. There's several differences between the two roles:

Asset Manager

Asset Owner

Responsible for actively managing the creation, review and approval process of an asset. Key contact for:

  • Accepting or rejecting access requests

  • Starting the Approval workflow, and responding to any updates or rejections as part of that workflow

  • Managing the tasks involved in the asset's creation and review.

Responsible for the asset's maintenance, accuracy and lifecycle reviews. Key contact for:

  • Nearing expiry date, deciding on the asset's next step in its lifecycle

  • Responding to compliance findings or violations that are flagged after its release

Responsible to release in time

Responsible to maintain

Only present while the asset is in Draft

Present throughout all statuses of the asset

Max. 1 user (or 1 team)

Can be multiple users (or teams)

Executes the creation

Funds / Sponsors the creation

3. Switching between Asset Manager(s)

During the creation process of an asset, it is very possible that the responsibility to manage the process shifts to somebody else. Either temporarily (eg: a holiday break, or sick leave), or permanently (eg: following a change in people's responsibilities, or people leaving the company).

To facilitate this, one can easily re-assign the Asset Manager role. To do so, simply open the Asset Manager field on the asset page again, and select a different person or team to fulfill the role. The change is instantly processed: this person is now in charge!

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